It started with a simple belief: great taste and great nutrition don’t have to be mutually exclusive. Twenty years ago, this inspired NuGo Nutrition to create the only nutrition bars with decadent taste, wholesome nutrition, and quality ingredients. Since those early days, our core values have not wavered, but our ambition has grown. What began as a vision to create great-tasting, nutritious snacks has evolved into a mission to pioneer unique, delectable nutrition bars and cookies for many lifestyles. We’ve transformed what it means to be convenient and delicious, and we honestly can’t wait to keep bringing you more!